About esmm
My brand, 'the evening sun, the morning moon', shortened as 'evesmmoon', or 'esmm', started out as a hobby project.
I have always had a special interest in all things handmade since I was little, starting from simple boondoggle (gotta admit, I had to look up what that's actually called) keychains to making my own jewellery.
I tend to hyperfixate a lot, so when I'm into something, I am INTO something. So during all of my crafting ventures, I always heard the comment: "You should totally sell these!", but that never occurred to me as an option... that is, until May 2025.
After a brief moment of existential crisis following a redundancy, the realisation finally came: I actually had the chance—the time—to make it happen.
Making initial bead bracelets was one of my top fixations at the time, so the idea branched out from there. The heart of the to-be-brand was always clear: something handmade, something unique, and something meaningful. So naturally, I had to create a brand that focused on the stories of the wearer, as much as the brand itself.
Hence, evesmmoon became a brand that specialises in customisation and personalisation; to create jewellery that tells the story of who you are, because that was precisely the reason I started making my own jewellery in the first place.
Unfortunately, evesmmoon isn't my full time job (yet!), so I would like to ask for your patience and understanding with your jewellery's journey to you.
In the world of mass-production and fast-fashion, I hope my jewellery can be a meaningful alternative to you, and that it may stay with you for as long as possible, giving you joy each and every time you put it on.
—Chelsea xo